Our Mission

To do better - that is the drive behind the Invictus brand.

Never settle - our creed.
Passionate and thoroughly modern our approach to building our brand and product line.

When it comes to gear that effectively protects horse and rider to make our sport safer and minimize discomfort for our equine athletes, we utilize the best and most advanced resources for materials and forward thinking design impulses.

It is not only the pursuit of perfection that drives us, but also the will to prove, that it is possible to build a brand around core values like fairness, sustainability and - of course - uncompromising quality in every aspect: quality in the materials we use and the people we work with.

We believe that with our purchasing choices, the fair conditions under which we make our products and how we conduct our business , we can create tremendous value down the line, for everyone involved. We invite you to be a part of this cycle and thank you for your support.

“We must ask ourselves, with the knowledge we have today, are we really placing the welfare of the horse above all other considerations? In so many situations, if we are honest with ourselves, the answer might be no, or at the very least we could do better.” Roly Owers, Veterinarian and CEO of World Horse Welfare addressing the FEI